Real estate.
About the business
Prana is a new-age, 100% carbon-neutral, wellness-focused residential project in the heart of GIFT City, Gujarat.
Brand name
Scope of work
Year
The brief
Promote the concept of wellness real estate in the Indian consumers' mind while establishing Prana as a leader in this space.
Our approach
Brand strategy
Platform strategy
Prana’s platform strategy turns brand touchpoints into an integrated lifestyle ecosystem, using Instagram as our core digital engine to replace cold property specs with high-impact narratives around longevity, biophilic design, and purposeful living. Rather than relying on standard real-estate pitches, our content educates professionals and NRIs on habits that optimize daily vitality.
This digital platform expands through strategic collaborations with pioneering wellness and health-tech leaders: partnering with HYROX to introduce competitive endurance training, integrating Ultrahuman’s metabolic tracking into the resident experience, and aligning with Dreamspan for advanced sleep optimization. By seamlessly blending digital storytelling with these high-performance physical partnerships, Prana positions itself as GIFT City's premier wellness sanctuary, generating deep emotional desire and establishing market leadership long before a purchase decision is made.
