External features, plus our own writing on craft, culture, and growth.
September 24, 2026
The B2B Funnel Starts in Memory, Not in Your CRM
Most B2B marketing starts measuring buyers once they enter the funnel. The real advantage is built much earlier, when buyers begin remembering who you are.
Your Content Marketing Strategy Is Probably a Production Plan.
If your content marketing strategy mainly tells you what to publish and when, it may be a production plan. A real strategy decides what should compound in the market's memory.
Generative Engine Optimization Is Not a New SEO Trick. It Is Recognition Made Machine-Readable.
GEO is being treated like a new SEO tactic. The bigger opportunity is making your brand easy for AI systems to understand, trust and remember.
Account-Based Marketing Is Not Personalisation. It Is Recognition Engineered Account by Account.
Most ABM campaigns personalise outreach. The better opportunity is to make an entire buying group recognise, understand and trust your brand before sales asks for the meeting.
AI Didn’t Kill Content Marketing. It Killed Average Content.
AI has made content faster and cheaper to produce. But that does not make it better. Here is why the future of content marketing belongs to brands with something worth saying.
Do You Still Need a Marketing Agency in the Age of AI?
AI can now write, research, design and automate huge amounts of marketing work. So what should businesses still pay a marketing agency for?
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